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Paypal x Ubisoft
Brief: Because of the growing toxicity of the Rainbow 6 player base the reputation has been on the decline. To counter that PayPal teams up with the developers, to highlight the game in a positive light. How can we flip the perspective and show the good aspects of the game and its community?
My role: I was involved in the entire process of episode 3, including scriptwriting, storyboarding, video editing, and sound mixing requests...
the whole sha-bang!
The Solution: In this particular video in the series, we focus on the importance of keeping up positivity through the game. We teamed up with Christoph-roar, a streamer who is unfazed by the onslaught of negativity/toxicity, to showcase how he uses humor to defuse intense situations in-game. He answers questions to help others to see the good in the Rainbow 6 community and to inspire others to take action.
The Agency: MediaMonks
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