Problem: Steam is a game distributor that isn't well known outside of the gaming community how do we introduce it to non-gamers and console gamers?
Solution: Steam is known for being able the walls of exclusivity and allowing its users to have access and customizability-
let's push that idea into something
anyone can understand:
a have it your way sundae!
My Partner: Nour Jamalaldin
My role: Initial brand pitch, ideation, storyboard concepting. propmaster,
co-artdirector, director and producer.