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Brief: Astrology is something far from new but Co-Star was the upcoming poster boy in the field of attractive and iconic astrological apps.
But how do we spread the word to people who see the stars but don't know how to read them?
The Solution: By targeting a younger audience and having these ads air on social platforms such as Instagram Stories, TikTok, and YouTube we put iconic characters in star-ry situations as well an homage to memes making fun of people who believe in astrology.
My partner: Nour Jamalaldin
My role: Initial brand pitch, ideation, storyboard concepting, propmaster,
co-artdirector, director and producer.
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