co-star

Brief: Astrology is something far from new but Co-Star was the upcoming poster boy in the field of attractive and iconic astrological apps. But how do we spread the word?

 

The Solution: By targeting a younger audience and having these ads air on social platforms such as Instagram Stories, TikTok, and YouTube we put iconic characters in star-ry situations as well an homage to memes making fun of people who believe in astrology.
 

My partner: Nour Jamalaldin
 

My role: Initial brand pitch, ideation, storyboard concepting, propmaster, ​
co-artdirector, director and producer.

The final