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Brief: What is next for one of the biggest brands in the beauty industry? How can they help hair stylists who are not in salons?
Solution: Taking advantage of the influence and hold that Aveda has over the beauty industry the idea: "Beauty for clients, excellence for business", was born.
The three step campaign revolved around the 'Aveda At Home' app, an app designed to help at home stylists use it for their sake and to get through covid.
My Partner: Adam Dellavacchia
My role: Creating the campaign to be as fluent and seamless as possible which includes, ideation, strategy, UX design, and co-art direction.
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