Problem: What is next for one of the biggest brands in the beauty industry?
Solution: Taking advantage of the influence and hold that Aveda has over the beauty industry the idea: "Beauty for clients, excellence for business", was born.
The three step campaign revolved around the 'Aveda At Home' app, an app designated to help at home stylists to use for their sake and to get through covid
My Partner: Adam Dellavacchia
My role: Creating the campaign to be as fluent and seamless as possible which includes, ideation, strategy, UX design, and co-art direction.